HEALTH & BEAUTY HAIR COLOR & DEVELOPER LOREAL Weight: LOREAL CASTING HAIR COLOR ASHY BLONDE CG 810 is a highly pigmented platinum-blonde hair color that will give you the desired ash-blonde hue. This professional-grade hair color contains titanium dioxide, which helps to maintain your locks integrity, and also hydrolyzed wheat protein, which provides shine and manageability. This hair color provides the perfect balance between dimension and lightness, giving you the desired look without being harsh or unnatural. With its ability to blend seamlessly into your natural hair color, Ashy Blonde is perfect for both women who want to add some brightness to their brunette or blond strands, and men who yearn for a more subtle level of lightening.