HEALTH & BEAUTY TOOTHPASTE COLGATE Weight: 125G. Say goodbye to plaque and cavities with COLGATE BLUE GEL ANTICAVITY TOOTHPASTE MAX FRESH! This innovative toothpaste delivers all the cleaning power you need — plus a burst of freshness that will leave your mouth feeling revitalized. Its blue gel formula works hard to remove tough surface stains while its advanced fluoride protection fights cavities and strengthens enamel. With its advanced formula containing triclosan technology, our toothpaste helps to prevent plaque build-up and gingivitis while the added blue gel gives an invigorating clean feeling.