HEALTH & BEAUTY HAIR COLOR & DEVELOPER LOREAL Weight: LOREAL EXCLLENCE HAIR COLOR 7.1 ASH BLONDE is the perfect hair color for anyone who wants to brighten their look without damage. With LOREAL EXCLLENCE HAIR COLOR 7.12 PERAL BLONDE, youll get salon-quality results in a fraction of the time - just one application gives you beautiful, natural-looking shades that last up to four weeks.  It also contains an innovative technology called Intense Luminescent Bloom which helps to lock in the color while providing superior coverage. Its advanced FORMULA yields natural-looking hair color that doesn’t rely on harsh chemicals to keep your locks looking beautiful.